A native Scotsman, Richard Crawford grew up with an innate respect for heritage and appreciation for tradition. As a child, he became increasingly interested in culture and history and could often be found at the local airport where he would sit for hours, fascinated by the travelers, captivated by their sophistication and curious about their backgrounds. As an adult, Crawford relishes the opportunity to travel and experience the world firsthand, and never misses an opportunity to share his stories of adventures with others.
In 2005, Crawford became the United States Ambassador to The Glenlivet Single Malt Scotch Whisky, and his dream became a career. As the spokesperson for this iconic brand, Crawford embraced his role as seanchaidh, (pronounced shan-chee, a traditional Gaelic word meaning storyteller) by traveling the country, introducing The Glenlivet – not only as a brand, but also as part of a complete lifestyle – to his audience. During his time as a Scotch whisky ambassador, he learned an appreciation for the finer things in life and he continues to work with brands he has a true respect for.
Passionate about the lifestyle behind the labels of luxury brands, Crawford retells stories with authenticity, credibility, charisma and charm. He builds an emotional connection with his audience, ultimately transforming these luxury brands into an enriched experience of life with style.